Description
Learn the fundamentals of Google Ads and build campaigns with a clear plan.
This beginner-friendly online course covers campaign structure, keywords, search intent, ad copy, targeting, budgets, bidding basics, conversion tracking and campaign optimisation.
What you’ll learn:
• How Google Ads works
• How to plan a Search campaign
• Keyword research and match types
• Writing stronger search ads
• Setting budgets and targeting
• Understanding clicks, conversions and key metrics
• Common beginner mistakes to avoid
• How to review and improve campaign performance
Designed for beginners, freelancers and small-business owners who want a practical introduction to paid search advertising.
